According to this report by the National Association of Realtors, 99% of millennials and 90% of baby boomers start searching for a new home online. That means that your social media presence is a huge factor in finding new clients if you’re a realtor. Here are some helpful tips to help you market your commercial real estate property using social media.
Know who you’re selling to
The first step you must take is to define your objective and audience. Knowing what sites your target audience frequents online won’t just help you target them with ads; it’ll help you learn what sort of content you should be posting to attract your audience to your profile.
Choose the right social media site.
Contrary to what you might first think, spreading your presence across all social media available isn’t the right way to go. It’s far better to choose a few of the most effective social media platforms for you and focus your attention on them. Some of the most effective sites are Twitter, Linkedin, Facebook, and Instagram. Linkedin is good for showing your professional credentials and connecting to other realtors, while Twitter, Facebook, and Instagram are suitable for displaying photos of your properties.
Make a plan
Now that you know who you’re trying to reach and where you will find them, it’s time to figure out how you will get their attention. Plan your posts out in advance, and remember not all types of posts will work on all social media. Linkedin is suitable for professional and company updates and think pieces. At the same time, Instagram might be good for photos of clients with their new properties, and Facebook is best for inspirational success stories.
With these helpful social media marketing tips, you will be selling your commercial real estate property in no time!